Christian Paterson, director and owner of Auctus Coaching, emphasized how important it is for business owners to stay in contact with their clients. But he also emphasized that there is another way of maintaining those relationships- email marketing.
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Paterson said there was no denying that a typical phone call was more effective than a typical email, but brokers could have tremendous success with emails if they are sending well-written, interesting, and educational (not sales-oriented) emails to their database once per month.