Featured in Australian Broker: Why brokers should embrace email marketing

by | Dec 20, 2022

Christian Paterson, director and owner of Auctus Coaching, emphasized how important it is for business owners to stay in contact with their clients. But he also emphasized that there is another way of maintaining those relationships- email marketing.

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Capture Email Marketing - Christian Paterson, Auctus Coaching

Paterson said there was no denying that a typical phone call was more effective than a typical email, but brokers could have tremendous success with emails if they are sending well-written, interesting, and educational (not sales-oriented) emails to their database once per month.

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Christian Paterson, Auctus Coaching

Christian Paterson

Director, Head Coach

I love nothing more than helping hardworking brokers to work smarter and enjoy their business while growing an incredibly profitable and efficient operation.