The 5 Workflows Every Mortgage Broker Should Be Automating

by | Oct 18, 2022

As a mortgage broker, your time is valuable. There are only so many hours in the day, and you need to be as productive as possible in order to grow your business. That’s why it’s important to automate as many of your workflows as possible. By automating routine tasks, you can free up your time to focus on more important things, like scaling your business and exploring new growth strategies – or simply enjoying your life a little more!

In this blog post, we’ll take a look at five different workflows that every mortgage broker should be automating. We’ll also recommend four different services from Auctus that can help you get the job done quickly and efficiently. So let’s get started!

5 Workflows Every Mortgage Broker Should Be Automating

1. Client Onboarding

Client onboarding is the process of gathering all the necessary documentation from a client in order to begin working on their mortgage application. This can be a time-consuming task, particularly if you’re dealing with paper documents. Thankfully, there are now a number of digital solutions that can help you streamline the process.

At Auctus Coaching, we recommend using tools such as Annature, which lets you manage all your digital transactions in one place – digitally sign documents, fill out loan application forms, and accept loan payments etc. More lenders accept electronic application forms post Covid than you may think!

This keeps the process as smooth as possible (and cyber-safe) as possible and with a custom workflow in your CRM the majority of this can be automated.

2. Loan Packaging

Loan origination is the process of applying for a loan and gathering all the necessary documentation to do so. Once again, this is a workflow that can be largely automated using the right tools and services. If you’re using Salestrekker as your mortgage broker CRM (which we highly recommend you do), we can help you to set this up in a way that helps your team manage these processes to maximum efficiency.

3. Loan Processing

Loan processing is the task of reviewing a loan application and all accompanying documentation to ensure everything is in order before approving the loan. This workflow can also be automated using software solutions specifically designed for this purpose – once again, Salestrekker can be customised for all your specific in-house needs when processing loans.

This becomes especially important to automate tasks when needing to communicate with your clients and keep them up to date on the progress of their loans. This can all be automated (while retaining a personal feel to the messages) and not only maintains a great relationship with your client but also reduces the unnecessary inbound calls and emails from clients who ‘just want to check on the status of their application.

4 . Pipeline Management

Pipeline management refers to the process of keeping track of your current and upcoming hot and cold leads (i..e, “deals in your pipeline”). This workflow can be easily automated using your CRM (if set up properly!)

The problem we see with mortgage brokers is that they have neither the time nor the tech to be able to automate this in a way that really serves them. That’s where we come in to help alleviate the repetitive tasks by leveraging your CRM and getting it to manage your pipeline so that no deals slip through the cracks.

5 . Marketing Automation

Marketing automation refers to the use of technology to automate marketing tasks such as email marketing, social media campaigns, lead generation etc . Email nurture workflows can be easily automated in Salestrekker and we love helping mortgage brokers to take marketing off their plate and create a simple but effective lead capture workflow – yes, it can be done!

In addition, services like ActivePipe are really useful in email and text automation in nurturing clients and prospects to remain top of mind so that when they need a broker, you are the one they contact.

These are just five of the many different workflows that can be easily automated using Salestrekker, or your own CRM. By automating these workflows, you can free up valuable time to focus on other aspects of your business. If you’re looking for more information on how Auctus can help you automate your workflows, please feel free to contact us today.

Christian Paterson, Auctus Coaching

Christian Paterson

Director, Head Coach

I love nothing more than helping hardworking brokers to work smarter and enjoy their business while growing an incredibly profitable and efficient operation.