Mortgage brokers are dominating the home loan market, writing 66.5% of all new residential loans between October and December 2021. But while we’re gaining market share and breaking records as a collective – well done, by the way – broker numbers are rising too.
Competition for clients is fierce – with more than 39,500 credit representatives currently licensed under ASIC.
That’s why being a successful broker isn’t just about chasing new leads. You also need to nurture your existing client base so they keep on coming back and refer you to all their friends.
That’s where email marketing comes in.
Why use email marketing?
Here’s a fun fact for you. Email marketing, when done right, has the highest return on investment (ROI) for your marketing dollar – generating $42 for every $1 spent.
What’s more, Australia’s click-through rate in 2020 was 3.1%. That’s not just the highest in the world – it compares very favourably to other digital channels such as:
Now consider that sending marketing emails can be done at little to no cost. That makes it one of the best-value ways to market your mortgage broking business.
Why email marketing is so effective
If that wasn’t reason enough to convince you that email marketing is a no-brainer, here are three more reasons why it ranks as a potent marketing channel. You can:
1. Stay top-of-mind and build relationships with your clients
Just like any other business, being a broker is all about building relationships. Because while most of your clients don’t need a loan right now, they will one day. Regularly sending emails full of useful and helpful content (see point 3 below) helps you establish trust and credibility, so, when the time comes, it’s you that’s top of mind.
2. Drive traffic to your website
Email marketing is one of the easiest ways to drive traffic to your website, as all you have to do is include links to blog posts and other helpful information. The more traffic your website generates, the higher it ranks with Google. Win-win.
3. Position yourself as an expert
The mortgage industry can be very confusing. Most people want a trusted guide to help them make sense of it all. Email marketing is a direct line to your clients. So if you use it to share your industry knowledge and give them content they value, you can position yourself as a trustworthy expert.
Want to be a more successful broker? Auctus Coaching will work with you to build the profitable, efficient, scalable business you’ve always dreamed of. Book your discovery call with Christian Paterson today or fill in this online form for more information.
