Managing Lost Leads: Strategies for Recovering Potential Business

by | Mar 10, 2023

You are aware that leads are the lifeblood of your business. However, it is inevitable that some leads will slip through the cracks and go cold. Don’t fret though, lost leads are not lost forever! With the right strategies, you can recover these potential customers and turn them into paying clients. In this artcle, we will explore strategies that you can use to manage lost leads and recover potential business.

1. Re-engage with a personalised email

One of the best ways to re-engage with lost leads is by sending them a personalised email. Personalised emails have a higher open and click-through rate compared to generic emails, so make sure to include the lead’s name and any other relevant information in the email. Offer to answer any questions they may have about the mortgage process and remind them of the benefits of working with you.

2. Offer incentives

Another strategy you can use to recover lost leads is by offering incentives. This could be in the form of a discount on your services or a free consultation. By offering something of value, you are showing that you are invested in helping them reach their goals and that you are still interested in working with them.

3. Follow up with a phone call

If you have tried emailing a lost lead without success, consider reaching out to them via phone. Personal phone calls are a great way to build a rapport with potential clients and to show that you are serious about helping them. When you call, be sure to listen to their concerns and answer any questions they may have.

4. Utilise social media

Social media is a powerful tool that can help you re-engage with lost leads. Consider connecting with them on LinkedIn or following them on Twitter. You can also share useful information related to the mortgage industry on your social media profiles, which can help build your reputation as an expert in your field.

5. Utilise automation tools

Automation tools can help you keep track of lost leads and remind you to follow up with them at regular intervals. You can set up email campaigns and automate follow-up calls, so you never forget to reach out to a lead. Automation tools can also help you personalise your outreach and make it more effective.

6. Attend local events and networking opportunities

Attending local events and networking opportunities is another way to re-engage with lost leads. You never know who you might meet and the connections you might make. Make sure to bring business cards and be prepared to talk about the services you offer.

7. Leverage Referral Marketing

Referral marketing is a great way to recover lost leads and turn them into paying clients. Ask your satisfied clients to refer their friends and family to you. You can also offer incentives to those who refer business to you, such as discounts on your services or a referral fee.

8. Utilise Data Analytics

Data analytics can help you understand why some leads go cold and what you can do to recover them. You can use analytics tools to track the behaviour of your leads and to determine why they went cold. You can also use data analytics to improve your marketing and outreach strategies.

In conclusion, recovering lost leads is a process that requires patience and persistence. However, with the right strategies in place, you can recover potential business and turn it into paying clients. Remember to personalise your outreach, offer incentives, and utilise automation tools to help you manage lost leads effectively.

Don’t let lost leads go to waste. By using these strategies, you can recover potential business and grow your mortgage brokerage

Ready to recover missed opportunities and revitalise your business? Let us show you how with our expert strategies for managing lost leads and recovering potential business.Auctus Coaching can show you how — book your discovery call with Christian Paterson today or fill in this online form for more information.

Christian Paterson, Auctus Coaching

Christian Paterson

Director, Head Coach

I love nothing more than helping hardworking brokers to work smarter and enjoy their business while growing an incredibly profitable and efficient operation.