Maximising the Potential of Your Neglected Email List: Strategies for Re-Engagement and Growth

by | May 14, 2024

Let’s talk about something that many brokers struggle with – neglected email lists.


So, why is this a problem?


Well, these email lists often contain hundreds or potentially THOUSANDS of new leads and repeat business opportunities!


(and yes, you can probably calculate how much $$ you are potentially leaving on the table!


Here’s a simple plan to re-engage and connect with those forgotten subscribers:


1️⃣ Craft a Tailored Newsletter


Many brokers send out stock-standard newsletters with zero customisation.😷


Your customers are probably signed up to two or more broker newsletters; so each month they get the SAME newsletter from multiple brokers.


These carbon copy newsletters either get ignored or sent to trash (and we don’t blame them!).


Trust us, it is much more effective to share a bespoke newsletter filled with news, your insights and tips as well as updates that are RELEVANT to your target audience (e.g. seasoned property investors or first home buyers).


2️⃣ Create Custom Email Sequences


Think of your email sequences as your virtual assistant, working behind the scenes to nurture leads and keep your clients engaged. 


Set up automated sequences based on your CRM data to deliver timely reminders, helpful tips and personalised messages that resonate with each individual.


Pro tip: Don’t underestimate the power of personalisation. Use your CRM insights to tailor your emails and make each subscriber feel like they’re getting the VIP treatment!


Putting in the effort to connect on a personal level will not only boost engagement but also foster long-term relationships built on trust and expertise.


Need help making any of this happen? Send me a message today.

Christian Paterson, Auctus Coaching

Christian Paterson

Director, Head Coach

I love nothing more than helping hardworking brokers to work smarter and enjoy their business while growing an incredibly profitable and efficient operation.