Understanding the importance of marketing in growing your business while there are many marketing channels available, email marketing remains a crucial tool for mortgage brokers looking to reach and engage with their clients. In this article, we’ll explore why email marketing is a must for mortgage brokers and share some tips and insights on how to make the most of this powerful marketing channel.
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Email Marketing is Cost-Effective
One of the biggest advantages of email marketing is that it is a cost-effective way to reach your clients. Compared to traditional advertising channels like print or radio, email marketing is much more affordable and can yield a higher return on investment (ROI) .
Email marketing platforms like Activepipe for brokers are affordable and offer a range of features that can help you segment your audience, automate your campaigns, and track your results. This means that you can tailor your messages to your clients’ needs and interests, and measure the effectiveness of your campaigns to ensure that you are getting the most out of your marketing efforts.
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Email Marketing is Personalised
Email marketing allows you to personalise your messages to your clients, which can help increase engagement and response rates. You can segment your audience based on their interests, location, or any other criteria, and then tailor your messages accordingly.
For example, if you have a list of clients who are interested in investment properties, you can send them targeted messages about investment property loans or market trends. By providing personalised messages, you can show your clients that you understand their needs and are invested in helping them achieve their financial goals.According to a study by HubSpot, personalised emails have a 29% higher open rate and a 41% higher click-through rate than generic emails. This suggests that sending targeted messages to clients can improve the effectiveness of your email marketing campaigns.
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Email Marketing is a Great Way to Stay Top of Mind
With email marketing, you can keep your business top of mind with your clients by sending them regular updates, newsletters, and other useful information. By staying in touch with your clients on a regular basis, you can build trust and credibility, and position yourself as a go-to source for all their mortgage needs.
You can also use email marketing to stay in touch with clients who may not be ready to buy or refinance right now, but may be in the future. By keeping in touch with these clients, you can build a relationship and be the first person they think of when they are ready to make a move.
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Email Marketing Helps Build Your Brand
Email marketing is also a great way to build your brand and establish your business as a thought leader in the industry. By providing valuable information and insights to your clients, you can position yourself as an expert and build credibility.
You can use email marketing to share news and updates about the mortgage industry, provide tips and insights on buying or refinancing a home, or showcase your recent successes and client testimonials. By providing valuable content, you can demonstrate your expertise and build trust with your clients.
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Email Marketing Offers Measurable Results
Finally, one of the biggest advantages of email marketing is that it offers measurable results. You can track your open rates, click-through rates, and other metrics to see how your campaigns are performing. This means that you can adjust your strategies as needed and optimise your campaigns for maximum results.
By tracking your results, you can also identify areas for improvement and make changes to your campaigns to improve your ROI. For example, if you notice that your open rates are low, you can test different subject lines or email formats to see what works best.
In conclusion, email marketing is a must for mortgage brokers looking to reach and engage with their clients. It is cost-effective, personalised, and a great way to stay top of mind with your clients. Email marketing also helps build your brand and offers measurable results that allow you to optimise your campaigns for maximum impact. By leveraging email marketing, you can grow your business, build relationships with your clients, and stay ahead of the competition.
Looking to build strong relationships with your target audience and grow your mortgage brokering business? Email marketing is a must-have tool in your arsenal. By leveraging the power of email campaigns, you can take your communication and organisation with your audience to the next level. Don’t miss out on this opportunity to enhance your approach and drive business growth! Let Auctus Coaching show you how — book your discovery call with Christian Paterson today or fill in this online form for more information.
